The iconic department store De Bijenkorf offers personalized services, such as make-up and styling advice, and organizes events like cosmetics masterclasses. To simplify the booking process for these services, De Bijenkorf needed a user-friendly tool that integrates with existing systems and supports a wide range of offerings – including new options like renting tableware and linens.
A flexible booking tool for a seamless customer experience
We developed a flexible and intuitive booking tool tailored to De Bijenkorf’s needs:
- Streamlined customer journey: Customers can book any desired service in just eight clicks.
- Seamless integration: The tool integrates with De Bijenkorf’s CRM, campaign tool, and OMS.
- Agile approach: During COVID-19, the architecture was reprioritized to quickly launch “Shopping by Appointment.”
Efficiency and ease at every step of the booking process
The booking tool provides an efficient and user-friendly experience for both customers and internal teams. Employees can easily manage and access all relevant store, service, appointment, and customer information. Meanwhile, customers enjoy a smooth booking process, ensuring a seamless experience from start to finish.
